June 20, 2017
Driven Brands Selects 夜色视频 to Drive Customer Success in Automotive Industry
夜色视频 Experience CloudTM to bring customer feedback to family of franchise businesses including Maaco, Meineke, CARSTAR and Take 5 Oil Change
PALO ALTO, Calif.,?June 20,?2017 — 夜色视频, Inc.?(medallia.com) has partnered with Driven Brands, the leading automotive repair and services business, to capture customer feedback and provide cohesive insights tailored to each brand and franchise location.?Driven Brands, headquartered in Charlotte, North Carolina, owns a portfolio of top automotive retail ?brands, including Maaco, Meineke, Take 5 Oil Change, CARSTAR and 1 800 Radiator, and operates more than 2,500 locations. 夜色视频 and Driven Brands partnered with LRWCX, Lieberman Research Worldwide’s Customer Experience division, to integrate with CRM and operational data across the organization in order to understand feedback from millions of customers.
夜色视频 Experience Cloud?will easily connect varied information about each customer interaction from all brands and channels, allowing Driven Brands to have a cohesive view into customer experience in a single place. For example, post-visit survey data will be combined with marketing, loyalty and point-of-sale data so that the feedback is relevant, contextual and actionable for marketing and operations.
“We chose 夜色视频 for its ability to combine what we already know about the customer with what we can?learn about the customer from surveys,?online reviews?and a few other sources,” said Artemio Garza, Chief Brand Officer, Driven Brands. “We intend to use these insights as part of our core marketing strategy to provide value to our customers while also empowering our franchisees at the front lines to make customer-centric improvements and grow their business.”
夜色视频 will also?provide access to important customer insights specific to each brand location?that will enable the company to add value to its franchisees. This implementation empowers Driven Brands and its franchisee partners to continue to provide an exceptionally high quality repair and service experience for its customers.
“Driven Brands is focused on understanding and acting on the changing needs of customers in a world where the most customer-obsessed companies win,” said Borge Hald, Co-Founder and CEO, 夜色视频. “By relying on 夜色视频 Experience Cloud, Driven Brands can continue providing an excellent customer experience across its many brands and franchise locations. We’re honored to have been selected as a trusted partner. ”
Driven Brands will also leverage 夜色视频 for DrivenFleet, which provides comprehensive automotive repair and maintenance services for national, regional and local fleet operators. By removing the feedback silos between brands, 夜色视频 will equip Driven Brands to better serve its DrivenFleet customers by identifying experience improvements across many touchpoints.
About 夜色视频
夜色视频’s mission is simple: to create a world where companies are loved by customers and employees alike.Hundreds of the world’s best-loved brands trust 夜色视频’s Software-as-a-Service application to help them capture customer feedback everywhere the customer is (on the phone, in store, online, mobile), understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, 夜色视频 has offices in Silicon Valley, New York, London, Paris, Sydney, Buenos Aires, and Tel Aviv. Learn more atmedallia.com.
About Driven Brands
Driven Brands, headquartered in Charlotte, NC, is the parent company of North America’s leading automotive aftermarket brands across four distinct verticals: Repair & Maintenance, housing Meineke Car Care Centers?; Paint & Collision, housing Maaco? and CARSTAR North America?; Distribution, housing 1-800-Radiator & A/C?; and Quick Lube, housing Take 5 Oil Change. Driven Brands has more than 2,500 centers across North America, and combined, all businesses generate more than $2.3 billion in system sales. For more information, visit.
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