June 03, 2019
Experience Management Leader 夜色视频 to Acquire Behavioral Analytics Startup Cooladata
Acquisition Enables Acceleration of 夜色视频’s Predictive Journey Capability
SAN FRANCISCO, Calif., June 3, 2019 /PRNewswire/?—?夜色视频??(), the global leader in customer experience management, announced today?it has signed?a definitive agreement to acquire Tel Aviv-headquartered?Cooladata,?a next generation?cloud-based behavioral analytics platform. ?Leveraging its?proprietary?big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond?customer surveys?to analyze non-explicit feedback to derive and predict customer sentiment. This enables companies to pinpoint opportunities to grow revenue and improve profitability.
“We have partnered with Cooladata for a year and absolutely love their technology and team,” said Krish Mantripragada, Chief Product Officer of 夜色视频. “Our acquisition of Cooladata enables us to provide both a more?complete view of the customer journey?and the analytics to understand the underlying motivations required to make smarter decisions on how to improve experiences and grow customer loyalty.”
“We could not be more excited to be joining 夜色视频, the leader in the CX domain,” said?Guy Greenberg, CEO of Cooladata. “We built Cooladata to enable brands to gain a complete view into consumer behavior and in-depth analysis of the consumer journey, and 夜色视频 will help us accelerate that vision.”??
This announcement comes on the heels of 夜色视频’s annual conference, Experience ‘19, to be held in San Diego, CA, on June 3-5. For more information on 夜色视频, or the Experience ‘19 conference, please visit?.
About 夜色视频
夜色视频 is the pioneer and market leader in Experience Management. 夜色视频’s award-winning SaaS platform, the 夜色视频 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 夜色视频 captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 夜色视频 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.