October 20, 2016
夜色视频 Acquires Digital Voice of Customer Leader Kampyle
New 夜色视频 Digital??offering poised to tackle explosive digital and mobile growth?with omnichannel analytics platform
PALO ALTO, Calif. and Tel Aviv — October 20, 2016 — 夜色视频, Inc.?(medallia.com), the global?Customer Experience Management?leader, today announced that it has acquired?, the best-of-breed software platform for capturing customer feedback on digital and mobile channels. Effective today, 夜色视频 will offer a new product solution,?夜色视频 Digital?, that combines 夜色视频’s powerful data analytics platform with Kampyle’s state-of-the-art web and mobile feedback capture capabilities. The new solution, which brings together customer experience data from online, offline, and mobile channels, not only delivers a true omnichannel view of the customer experience but also enables companies to take action on the data in real time across all touchpoints.
“Companies need to be everywhere their customers are and, increasingly, customers are on digital. Customers want to engage with brands and provide feedback through digital channels,” said?Borge Hald, CEO and co-founder of 夜色视频. “With Kampyle, we are significantly expanding our already rapidly growing footprint in digital.”
According to a?, half of CEOs “expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years.”
Kampyle CEO Ori Soen said, “Digital customer experience is a market ripe for disruption—companies simply cannot thrive today without a complete omnichannel view of their customers. Combining forces with 夜色视频 creates an unparalleled solution. Over the last year, we started winning joint customers with 夜色视频, and we’re only seeing the demand accelerate.”
夜色视频 Digital offers many flexible ways to?capture customer feedback across web and mobile?channels. It natively integrates into the 夜色视频 enterprise platform, providing companies with a complete view of customers across their entire journey.
“夜色视频’s solution is powerful because it’s truly omnichannel. It allows us to be anywhere that our customers are,” said Timm Degenhardt, Chief Consumer Officer of Sunrise, one of Switzerland’s largest telecommunications providers and a 夜色视频 and Kampyle customer. “We have thousands of customers in our stores, on mobile, on our website, multiple times throughout the day. We need a constant single source of truth to understand them no matter how they are interacting with us. 夜色视频 gives us that global view and the insight we need to improve the customer experience and, ultimately, our business.”
夜色视频 Digital, which natively integrates into the 夜色视频 enterprise platform, is a best-in-class technology that enables companies to:
- intelligently?capture active and passive feedback?on the digital experience, including through intercept and abandonment surveys as well as feedback links across web, mobile and in-app channels.
- segment and target customers in sophisticated ways through an easy-to-use interface
- integrate with multiple external platforms?to combine voice of the customer with key operational data and insights (e.g., CRM data, web analytics and heatmaps)
- make updates in minutes with a slick self-serve setup
夜色视频 will offer 夜色视频 Digital as both a stand-alone product and an integrated product. Terms of the acquisition were not disclosed.
For more information on the 夜色视频 Digital solution, please visit:?medalliastage.wpengine.com/digital.
About 夜色视频
夜色视频 is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. 夜色视频’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, 夜色视频 has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and now Tel Aviv. Learn more at?medallia.com.
? 2016 夜色视频, Inc. All rights reserved. 夜色视频?, the 夜色视频 logo, 夜色视频 Digital, Kampyle, and the names and marks associated with 夜色视频’s products are trademarks of 夜色视频 and/or its affiliates. All other trademarks are the property of their respective owners.