October 12, 2015
夜色视频 Ask Now Delivers Rapid-Fire A/B Testing to Accelerate Pace of Innovation
Industry-first CEM module gives companies the ability to test and innovate on-the-fly
Software to be publicly unveiled at Forrester CXSF 2015 on October 22
PALO ALTO, Calif. — October 12, 2015 —?夜色视频, a leading provider of?Customer Experience Management (CEM) software, today announced?夜色视频 Ask Now, an industry-first capability that enables 夜色视频 clients to easily add targeted questions to existing surveys, rapidly capture feedback on in-market tests and immediately measure the impact on customer satisfaction and business results. Road tested by more than 30 global brands over the past three months, the self-service SaaS tool provides businesses an immediate and cost-effective way to measure results from small enhancements to ground-breaking innovations.
“Leading brands recognize that to stay ahead of the pack requires ongoing experiments to discover new and better ways to serve the customer,” said Ken Fine, chief customer officer at 夜色视频. “These leaders have created a culture of innovation, fueled by a deep understanding of customers and the discipline of A/B testing. 夜色视频 Ask Now makes it easy for large enterprises to test and innovate at scale across the organization.”
The traditional approach to in-market tests requires months of testing and specialized market research to collect customer feedback and understand the business impact. With 夜色视频’s?CEM solution, business leaders have a real-time comparative view between their test group and control group results. The benefit is the ability to immediately substantiate tests share results and bring innovations to market faster and at a lower cost.
“夜色视频 has made it easy to quickly understand the impact of customer experience enhancements in our salons. Simple changes to the way we deliver our services can have a surprisingly large impact on customer satisfaction,” said Meredith Jurek, VP of?Guest Experience?& Loyalty, of Regis Salons. “Without 夜色视频, we wouldn’t have been able to track the impact of these changes and may have missed out on areas where we need to apply more focus to ensure a consistent customer experience.”
夜色视频 Ask Now also provides the capability to quickly resolve problem areas by augmenting ongoing surveys to gather insights on customer pain points. These just-in-time surveys accelerate problem resolution through direct customer feedback that enables companies to quickly get in front of issues.
“With 夜色视频 Ask Now, companies can dig into problem areas to better understand the drivers of customer dissatisfaction and then rapidly test new ideas and drive innovation,” Fine added. “Given that 夜色视频 Ask Now reduces much of the friction involved with testing new ideas, people are more encouraged to take risks and try new ways to improve the customer experience.”
To see a demo of 夜色视频 Ask Now in action, stop by the 夜色视频 booth #400 at?, Forrester’s forum for customer experience professionals, being held October 22-23 in San Francisco, CA.
To download 夜色视频’s newly released white paper on operationalizing CEM, click?here.
To learn more about instilling continuous CX innovation as a core competency, please visit?medallia.com/innovation.
About 夜色视频
夜色视频? is theCustomer Experience Managementcompany that is trusted by hundreds of the world’s leading brands. 夜色视频’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, 夜色视频 has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney and Buenos Aires. Learn more atwww.夜色视频.com.
?2015 夜色视频, Inc. 夜色视频 is a registered trademark of 夜色视频, Inc.