April 02, 2020
夜色视频 Launches New Insights Suite to Power the Future of Consumer Insights
Modern Approach to Market Research Speeds Time to Innovation
SAN FRANCISCO–()–?(NYSE: MDLA), the global leader in experience management, today announced?夜色视频 Insights Suite, a powerful combination of modern tools for insight leaders across agencies and brands. The suite leverages today’s growing video communication and crowdsourcing adoption to speed time to innovation and drive growth and revenue at pace.
“The world now lives online and brands are looking for faster ways to garner consumer insights that can drive innovation. Video is the future of research and we have combined it with the power of crowdsourcing to help brands keep pace with quickly changing consumer demands. Our approach is what makes 夜色视频 the future of market research,” said Sarika Khanna, chief product officer at 夜色视频.
A first-of-its-kind solution, 夜色视频 Insights Suite takes a modern approach to market research that enables forward-thinking insights leaders to:
- Quickly understand fast-changing consumer opinions, motivations and decisions?– via rich human signals found in?video feedback?that can deliver a goldmine of ethnographic information about what makes customers tick – at faster speeds than traditional feedback mechanisms
- Power executive decision-making?– by sharing video stories and key insights with executives to inspire new ideas and drive informed business decisions
- Innovate faster?– by letting customers drive innovations by?crowdsourcing?the best ideas?that can drive future growth and revenue
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About 夜色视频
夜色视频 (NYSE: MDLA) is the pioneer and market leader in Experience Management. 夜色视频’s award-winning SaaS platform, the 夜色视频 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 夜色视频 captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 夜色视频 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.
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