April 10, 2017
夜色视频 Named a Leader in Customer Feedback Management by Independent Research Firm
Earns top ranking in current offering and among highest scores in product vision and roadmap
PALO ALTO, Calif., April 10, 2017?—?夜色视频, Inc.?(medallia.com), the global Customer Experience Management leader, announced that it has been named a leader in a Forrester research report published?today. The Forrester Wave?: Customer Feedback Management Platforms, Q2 2017, examines the current state of customer feedback management today, and evaluates the players that matter in the space.
Forrester recognized 夜色视频 for its programmatic approach to customer feedback management at scale, noting that 夜色视频’s “apps for frontline employees and execs help distribute data widely, and its health module brings together survey response rates, case management, and user engagement monitoring.”?夜色视频’s solution achieved among the highest score in the product vision and roadmap criteria as well as the highest score in the current offering category, as aggregated across ten high-level criteria in this?customer feedback management solutions?evaluation.?
According to the report, 夜色视频 “excels at collecting feedback from employees about the customer and employee experience.” 夜色视频 was recognized for its significant text analytics capabilities, which make customer comments easily accessible by integrating them across various dashboards and alerts. The report also noted how 夜色视频 synchronizes the platform’s extensive bidirectional integration with CRM systems to maintain record accuracy.
Not only did 夜色视频 achieve the highest score among all vendors in current offering, it also achieved the highest score possible in the client understanding criteria. We believe this assessment validates 夜色视频’s ability to ensure current and future product enhancements are in line with client and market needs. In addition, 夜色视频 achieved among the highest scores in market presence, based on an analysis of 夜色视频’s customer feedback management revenue, deal size, and customer base, which we feel also underscores its leadership position in the market.
“夜色视频 enables companies to engage their business customers and consumers in real-time and at scale,” said Borge Hald, CEO and Co-Founder of 夜色视频. ?“Our software solutions make it easy for people across a company to understand the customer experience and take action to improve it. The platform captures direct feedback, social content, and operational data and makes sense of it with advanced machine learning techniques. ?We are thrilled that Forrester has recognized 夜色视频 as a leader in the space.”
The methodology for The Forrester Wave?: Customer Feedback Management Platforms, Q2 2017, includes vendor surveys, product demos, client reference calls, and client reference surveys.?Access the full report?here.
Maxie Schmidt-Subramanian, author of The Forrester Wave?: Customer Feedback Management Platforms, will be a guest speaker on a 夜色视频 webinar on May 4 to give her perspective on trends in Customer Feedback Management.
About 夜色视频
夜色视频’s mission is simple: to create a world where companies are loved by customers and employees alike. ?Hundreds of the world’s best-loved brands trust 夜色视频’s Software-as-a-Service application to help them capture customer feedback everywhere the customer is (on the phone, in store, online, mobile), understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, 夜色视频 has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and Tel Aviv. Learn more atmedallia.com.
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