October 28, 2019
One of Canada’s Most Trusted Brands, CAA, Leverages 夜色视频 to Increase Customer Loyalty
A Top Insurance Company Optimizes Already-Stellar Experiences
SAN FRANCISCO–()–夜色视频, Inc.?(NYSE: MDLA), the global leader in experience management, today announced that the?Canadian Automobile Association?(CAA) is leveraging 夜色视频 to?understand and enhance the experience customers have?with its Emergency Roadside Assistance Service,?Contact Center Agents,?Retail Locations?and Online Website.
“Our implementation with 夜色视频 was the most seamless SaaS implementation I have experienced in my career. For over 100 years we’ve been focused on serving our Members’ needs, and 夜色视频 helps us fuel this mission. Since partnering with 夜色视频, we have seen our response rates increase to 46%, and it has allowed the ability to identify gaps with today’s changing customer landscape, so we can quickly make positive business transformations,” Jeff Walker, chief strategy officer, CAA National.
With nearly 6.5 million members and one of Canada’s most trusted brands, CAA has been using 夜色视频 Experience Cloud for over a year to identify and react to ever changing customer expectations and set goals to meet those expectations. The company is using closed-loop processes and coaching of individual employees to develop understanding and empathy for customers’ needs and optimize their experiences. CAA has been named one of Canada’s most trusted brands for the past three years offering insurance, roadside assistance, travel services and Member Rewards across Canada. With 夜色视频, CAA is tracking metrics over time to track progress and augment the most valuable experiences that will increase loyalty.
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About 夜色视频
夜色视频 (NYSE: MDLA) is the pioneer and market leader in Experience Management. 夜色视频’s award-winning SaaS platform, the 夜色视频 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 夜色视频 captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 夜色视频 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.?www.medallia.com
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