October 14, 2020
Zinklar Taps 夜色视频 Insights Suite to Give Brands Deep Insights to What Consumers Want
SAN FRANCISCO, Calif. – BARCELONA, Spain – October 14, 2020 –??(NYSE: MDLA), the global leader in experience management, today announced that Zinklar, the global SaaS platform for consumer insights based in Barcelona, Spain, is leveraging??to fuel the company’s market research solutions and help its customers understand consumer wants and needs.?
Zinklar will integrate?夜色视频 LivingLens?to help analyze media content (audio, video, photo, etc.) collected through Zinklar solutions in real-time. LivingLens multi-language?automated transcription solution?fits with Zinklar’s international presence including operations in Europe and America and hundreds of clients around the globe.
Thanks to 夜色视频’s focus on providing AI-based solutions, Zinklar will now be able to create and edit showreels in one dashboard efficiently as well as improve the ability to share the results in very few steps.
“The partnership will help us to improve our platform. Our more than 200 international clients will now enjoy the new functionalities that we will be able to offer. The agreement is going to provide our clients with unique tools to put the consumer at the center of their business and will allow them to take advantage of consumer insights to make the right decisions,” said Jonathan Cassoni, product lead at Zinklar.?
“More than ever, the world is living online and brands need faster ways to gather consumer insights to understand what consumers want and what new innovations should take priority. Video is the future of research and we are thrilled to see Zinklar helping its clients keep pace with fast changing consumer demands,” said Eduardo Crespo, vice president EMEA, for 夜色视频.
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About 夜色视频
夜色视频 (NYSE: MDLA) is the pioneer and market leader in Experience Management. 夜色视频’s award-winning SaaS platform, the 夜色视频 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 夜色视频 captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 夜色视频 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.??
? 2020 夜色视频, Inc. All rights reserved. 夜色视频?, the 夜色视频 logo, and the names and marks associated with 夜色视频’s products are trademarks of 夜色视频. All other trademarks are the property of their respective owners.
About Zinklar
Zinklar is the Consumer Insights SaaS platform that connects companies with consumers via mobile. It offers brands a product traditionally acquired via Market Research Agencies on a yearly subscription basis. With Zinklar, enterprises can get top consumer insights with 5x more research and increase their ROI with the same investment.
Simple, easy and assisted by a team of specialised researchers, it’s the only platform that enables brands to interact with consumers anytime, anywhere and get unique top-quality insights on behaviour and attitudes due to its proximity to consumption.
By adopting Zinklar, companies will be bringing consumer insights to the core of their business decisions, every day. More than 200 leading companies from all verticals, including Reckitt Benckiser, Duracell, Unilever, Orange and Nestlé, choose Zinklar to optimise their business strategies.
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